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  Free tools to communicate about organicsJan 30, 2014 4:41 PMKathy Means

Free tools to communicate about organics
From: Kathy Means
To: Food Safety
Posted: Jan 30, 2014 4:41 PM
Subject: Free tools to communicate about organics
This message has been cross posted to the following Discussions: Food Safety and Increasing Produce Consumption .
Xchange readers know we are a fan of the Alliance for Food and Farming and its science-based, consumer-friendly information on pesticides in produce. And, in full disclosure, PMA supports the Alliance and its efforts to communicate this information.

The news now is that the Alliance has a web resource on pesticide use rules for organics in the United States. The site rightly notes that "organic" is a production method, not an assessment of safety, nutrition, or other attributes. And, in a reader-friendly way, it explains the pesticides that are allowed in organic production and those that are not allowed. It stresses that organic and conventionally produced produce are safe and healthful.

More than ever before, we have to be transparent to consumers. They want information about how their produce is grown. They want to connect - to the farmer, to community, etc. So we have to be prepared and eager to communicate about our industry and practices so that we can make those connections. The Alliance has brought us a new tool to help us do this.

Kathy Means
VP, Government Relations & Public Affairs
Produce Marketing Association
Newark DE
+1 (302) 738-7100 EXT3013
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